Real Estate Professionals and Web Designers, turn your website visitors into successful leads with IDX Media's Custom MLS IDX services.Up-to-date listing information from your local MLS as well as automated email alerts that notify your clients of new listings as soon they hit the market!  IDX Media can incorporate these tools into any existing real estate website.  IDX Media is the leading pioneer of the MLS Search.

100% Custom IDX Solutions & Google Map Search are also available!

IDX or Internet Data Display, is a program initiated by the National Association of Realtors which went into effect on January 1st of 2002. The IDX concept allows the members of an MLS system to display publicly, on their company or personal web site, all of the currently available properties for sale within that MLS system. IDX Media

Internet Data Exchange, also referred to as "broker reciprocity," is a method of increasing the value of the Multiple Listing Service (MLS). IDX also serves as the primary means of enhancing cooperation between REALTORS® to make the purchase and sale of real property easier. As applications of Internet technology to the real estate business have increased in number, quality, and acceptance by the public, many residential real estate brokerage companies have sought to use their online identities to advertise property over the Internet. There is no question but that advertising property listings on such online identities is an increasingly integral element in the prospecting and marketing programs of many REALTOR® companies. IDX Media

IDX gives MLS participants the tools they need to advertise each other's listings on their Internet Web sites. Under IDX, brokers exchange consent to display each other's listings on the Internet. The essence of the system is that it is voluntary, reciprocal, and mutual. Since any participant can opt out of IDX on a blanket basis, it is presumed that those participants who don't opt out are willing to allow other participants to advertise their listings, except in such infrequent instances where a seller specifically prohibits the listing broker from sharing the display of a listing by other participants.

Despite the fact that brokers have always had the right to allow other brokers to advertise their listings on the Internet, the NAR IDX policy ensures more consistent and widespread access to this Internet marketing system under a set of consistent standards and regulations. VOW

IDX Media's Broker Reciprocity and IDX services provide you and your website visitors with the following benefits .

Get More Leads: IDX Media provides visitors to your website with a free MLS search establishes your website as a helpful tool for them in their search for a home. Turn anonymous website visitors into solid leads by offering great IDX website tools.

Serve Your Clients Better: Today's web savvy homebuyers expect Internet search tools to be in their Realtor's web site. If you don't have these up to date IDX tools, you may lose your clients to a Realtor who does offer these tools. Broker Reciprocity

Become More Efficient: Allowing your clients to search, on their own, 24 hours a day, for properties that interest them reduces the time you have to spend finding properties for them. Keeping your clients automatically updated with the newest listings, IDX saves time and makes you more efficient and lets you to deal with more clients at one time.

Stay Ahead Of The Competition: Every Realtor needs an edge in today's market. IDX Media's tools keep you ahead of the technology curve with constant improvements and innovations. VOW

 

Why Use IDX/Broker Reciprocity?

1. All REALTOR members become empowered to deal with the real estate consumer of the future.

2. Members can fully market their services on the Internet.

3. Members can take advantage of the data brokers have contributed to the system.

4. Members can obtain and maintain first contact with the consumer in the real estate transaction.

5. Brokerage Web sites can become the best source of listing data and compete with other popular sites.

6. Participating brokers may display more data fields (like square footage) than many current Web sites are allowed to display.

7. When consumers visit the Web sites of reciprocal brokers, they will stay longer because the brokers have more listing data to offer.

8. As brokers become more innovative in offering on-line services, listing displays will be a critical factor in their success.